If you have never heard of the company Toms, formerly Toms Shoes, then you are behind in the times. Now simply known as Toms, this company which once sold solely shoes is now branching out into further fashion fronts. But it’s not all about selling fashionable frames; founder of Toms (Blake Mycoskie) continues to find new ways to give back to others less fortunate through new product launches of their own. Every single item sold through Toms has a double meaning; a double life if you will that reaches out to not only the customers but to individuals throughout the world who are in need.
Blake’s first effort of ‘One for One’, giving a free pair of shoes to children in need for every pair of shoes Toms sells, was a huge success. So, Blake thought long and hard about where he could further help others through the products his company sells. He clearly recognized that many other basic human needs were still not being met within the communities that his Shoe Campaign was helping. Without people knowing it, they could give back to others without even having to be present in the giving; they could simply shop online at Toms and for their purchases and would help people in need. Simple, yet brilliant. Continue reading

